Ford Trucks x NFL Thursday Night Football
Spearheaded Twitter's live-streaming of 10 NFL Thursday Night Football games with customized experience highlighting real-time conversation. Ford Trucks was the first advertiser to sponsor the live-stream, opening a new revenue stream with 2-3MM+ weekly viewers.
Maytag x College Football Custom Sponsorship
Created a custom Twitter sponsorship with Stadium for Maytag appliances targeting Millennial homeowners. The campaign included live pregame show integrations, pre-roll on game highlights, and custom content that proved Twitter's effectiveness in shifting upper/mid-funnel brand metrics.
Kroger Chefbot AI Twitter Tool
Launched a Twitter-first AI tool that provided personalized recipe recommendations based on ingredients users had at home. Customers tweeted photos to @KrogerChefbot and received recipe options from Kroger's database, supporting their 'Fresh for Everyone' positioning.
Cottonelle #ShareASquare Campaign
Managed Cottonelle's #ShareASquare Twitter campaign during pandemic toilet paper shortages, encouraging consumers to share with neighbors in need. The campaign celebrated acts of community generosity and became the brand's most successful social media campaign ever.
Abbott x TikTok
Led Abbott as the first Pharma advertiser to leverage TikTok Pulse during the Super Bowl to conquest against competitors. Additionally, launched Abbott Nutrition brands on the platform with conversion-focused strategies that achieved exceptional results during Back-to-School season.
The Trade Desk CTV Success
Developed and led partnerships with 50+ brand advertisers, educating them on Connected TV (CTV) advertising solutions. Successfully integrated CTV into clients' omnichannel strategies, including launching first-to-market Netflix programmatic offering and 2024 Paris Olympics campaigns.