I've spent over a decade at the intersection of advertising, technology, and media — managing $25M+ portfolios at The Trade Desk, TikTok, and Twitter, and partnering closely with Fortune 500 brands and agencies to unlock opportunities across programmatic, social, and emerging media.

I'm known for building strong relationships and launching first-to-market executions, consistently exceeding targets by pairing data-driven insights with creative storytelling. I'm passionate about helping brands connect authentically with audiences in ways that actually move the needle.

Advertising leader with a passion for what's next.

Where I’ve made an impact

The Trade Desk Account Executive, Independent Agencies

  • Developed and led partnerships with 50+ brand advertisers, educating them on Connected TV (CTV) advertising solutions

  • Successfully integrated CTV into clients' omnichannel strategies, including launching the first-to-market Netflix programmatic offering

  • Led go-to-market planning for 2024 Paris Olympics campaigns across key Fortune 500 accounts

TikTok Account Executive, Brand Partnerships

  • Led Abbott as the first Pharma advertiser to leverage TikTok Pulse during the Super Bowl

  • Launched Abbott Nutrition brands on the platform with conversion-focused strategies that delivered exceptional Back-to-School results

  • Partnered with Fortune 500 CPG and healthcare brands on full-funnel creator-led campaigns

Twitter Senior Account Manager, Brand Partnerships

  • Managed campaign strategy, execution, and performance for Molson Coors, Constellation Brands, Mark Anthony Brands, and Beam Suntory by working directly with client and agency partners. Drove revenue against $18M in annual spend.

  • Served as expert in campaign measurement across Brand Lift studies, Conversion Lift Studies, and Conversation Analysis, while leading strategy on delivering results

  • Oversaw day-to-day campaign management for full funnel campaign initiatives across mid-market portfolio of brands, while acting as the lead seller on specific lines of business.

  • Collaborated with XFN teams including Creative Strategy, Ad Operations, Performance Specialists, Sales Operations, and Content Partnerships.

  • Drove adoption of new products by building trust with key stakeholders and highlighting areas of opportunity relevant to their business.